Television Advertising
Clients’ Advertising Interests By Channel, According To Media Buyers [CHART]
A majority of media buying agencies surveyed in Q2 said their clients are most interested in spot and cable TV.
Read MoreCollege Students’ Back-To-School Purchase Influencers, August 2014 [CHART]
Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions.
Read MoreUS Ad Spending Forecast By Medium, 2014 vs 2015 [CHART]
US ad revenues are expected to increase by 3.5% next year, with the 4.9% normalized growth rate excluding the effects of Political & Olympic (P&O) spending being the fastest rate of growth since 2005.
Read MoreChanging Marketing Media Mix, August 2014 [CHART]
Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.
Read MoreProgrammatic Ad Spending Priorities, June 2014 [CHART]
84% of US ad execs surveyed used programmatic to purchase display ads, while six in 10 used the technology to buy mobile ads. Programmatic video was nearly as popular.
Read MoreTop B2B Advertisers’ Spending Trends, 2013 [CHART]
Ad spending by the 100 largest B2B advertisers grew by 3.4% year-over-year in 2013 to an estimated $4.9 billion.
Read MoreBinge TV Viewers' Attitudes Toward Watching Ads, May 2014 [CHART]
Those who did binge-view voiced a strong aversion to advertisements during their TV time, with 58% saying they liked binge-viewing because they didn’t have to watch ads.
Read MoreBiggest Challenges In Managing Rights & Royalties For Commercials, April 2014 [CHART]
US senior agency executives faced challenges thanks to the transition to digital commercials, as well as new provisions from SAG-AFTRA—specifically, those related to rights and royalties.
Read MoreChannels Senior Ad Execs Expect Will Grow [CHART]
US senior advertising executives predicted that social media-driven campaigns would see the most growth in commercial production in 2014, cited by 44% of respondents.
Read MoreUse Of Online "Tune-In" Advertising To Drive TV Ratings, 2013 vs 2014 [CHART]
Nine in 10 stations now use digital tune-in advertising—that is, marketing and promotion of television programming to drive ratings.
Read More