Technographics
Millennial Teen Media Consumption, November 2015 [CHART]
Teens (aged 13-18) in the US spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media.
Read MoreTechnology Device Owner Demographics, November 2015 [CHART]
Slightly more than two-thirds of American adults (68%) now own a smartphone, representing a rapid rise from about half that proportion (35%) in mid-2011.
Read MoreHow Frequently iPhone Users Check Their Phones By Demographic [TABLE]
At the most basic level, boomers simply do not use smartphones as often as younger people do.
Read MoreUS Baby Boomer Smartphone Users, 2014-2019 [CHART]
Many boomers have smartphones. But this ‘many’ does not rise to the level of ‘most.’
Read MoreUS Proximity Mobile Payment Adoption, 2014-2019 [TABLE]
By 2016, total mobile payment transactions will reach $27.05 billion, with users spending an average of $721.47 annually.
Read MoreSmart Home Device Ownership By Generation, May 2015 [TABLE]
It isn’t safe to assume smart-home devices only appeal to always-connected Millennials.
Read MoreUse Of Smart Phones For Podcast Listening By Generation, September 2015 [CHART]
Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month.
Read MoreAverage Numbers Of Apps Used Daily, August 2015 [CHART]
Smartphone users typically have a plethora of apps installed on their devices, but use only a select few daily.
Read MoreCustomer Data B2B Marketers Use For Mobile Insights, May 2015 [CHART]
Though they’re trying to dig themselves out of the hole, B2B marketers continue to miss the mobile mark.
Read MoreStreaming Video Households, July 2015 [CHART]
4 in 10 US TV households stream video over connected TVs, most commonly via an internet-connected media player, reveals GfK in a recent study.
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