Technographics Archives - Page 45 of 86

Affluents' Multi-Screen Behavior, March 2013 [TABLE]

51% of affluents have engaged with social media about a TV program while watching that program.

Tablets accounted for just 7% of traffic on the Jumptap network in 2011, half the share accounted for by feature phones.

This year there will be 121.3 million mobile gamers in the US, accounting for 49% of all mobile users.

In Q4 2012, 53.2% of time spent watching tablet video was with content running at least a half-hour in length.

The Cost per Loyal Mobile App User Index measures the cost of acquiring a loyal user for brands who proactively market their apps.

While 84% of consumers now use their personal smart phones for work, mobile malware has increased more than four times since 2010.

This graphic from comScore illustrates time spent on the Internet using a PC vs. mobile.

63% of shoppers used multiple devices to help with their holiday purchases last year.

With 75% share of total ad impressions, the smart phone share grew by 7% points from 2011.

China became the largest market this month, surpassing the US for the first time.