Technographics
US Teen Smart Phone Use, July 2011 & September 2012 [CHART]
23% of teens had a smart phone in July 2011. As of September 2012, 37% did.
Read MoreTeen Mobile Internet User Demographics, September 2012 [TABLE]
95% of youths aged 12 to 17 had access to the internet and 74% had mobile access to the internet.
Read MoreUS Smart Phone Website Traffic To Select Industry Websites, January 2013 [CHART]
The top-performing site that got the greatest share of traffic from smart phones was in the media and entertainment category.
Read MoreAmericans Most Valuable Household Services By Generation, March 2013 [TABLE]
Young people are wedded to their mobile phones, and as a new survey from Deloitte shows, value their mobile data plans more than their pay TV services.
Read MoreTop Multi-Platform Properties, February 2013 [TABLE]
Including mobile audience counts into a web property’s total audience makes a significant difference to reach and rankings.
Read MoreAmerican Seniors' Technographics [CHART]
Although a majority of seniors have mobile phones, comparatively few have smart phones.
Read MoreDemographics Of American Mobile & Smart Phone Users, 2012 [TABLE]
Over three-quarters of Hispanics used the mobile internet, compared with 73% of blacks and only 60% of whites.
Read MoreAmerican Device Ownership, 2011 vs 2012 [CHART]
The rapid increase in smart device penetration in the US means that 26% of Americans surveyed late last year reported owning a laptop, smartphone and tablet, up from 10% in 2011.
Read MoreOnline Moms Technographics [CHART]
More than eight in 10 of these women use social networking sites at least once per month, with three-quarters using Facebook specifically.
Read MoreMillennial Technographics, 2012 [CHART]
Millennials make up more than half of all US Twitter users, and will hover around that point for the next several years.
Read More