Technographics
Global Email Open Rates By Daypart & Device, May 2013 [TABLE]
Desktop and smartphone email opens happened most often between 10am and 4pm—during the typical workday.
Read MoreWhat Devices People Use To Check Email, May 2013 [CHART]
Consumers primarily in the US used the desktop to open 55.2% of business-to-consumer (B2C) and business-to-business (B2B) marketing emails.
Read MorePropensity For Social Sharing By Device, July 2013 [CHART]
Sharing accounted for 7.7% of activity among mobile users on the ShareThis network, compared to 4.4% among desktop users.
Read MoreHispanics’ Mobile Use By Day, July 2013 [CHART]
Among Hispanics spikes on Wednesdays, at 17% of Hispanic females’ weekly activity and 16% for Hispanic males, compared to 14% for the average mobile user.
Read MoreAge At Which Parents Give Their Child A Smart vs. Feature Phone [TABLE]
Twenty-seven percent of parents began to feel comfortable with the idea of their child having a feature phone when the son or daughter was between 10 and 12 years old.
Read MoreDaily Time Generation V Spends On Their Mobile Device, April 2013 [CHART]
58% of parents allowed their child to scroll and swipe for 1 to 4 hours per day.
Read MoreGeneration V Smart Phone Ownership, April 2013 [CHART]
For kids between 10 and 13 years old, having a smartphone was more common than not.
Read MorePrevalence Of Sexting [CHART]
Of those with a phone, 61.5% of men say they’ve never sexted, compared to 70.5% of women, so the practice is hardly mainstream.
Read MoreGoogle Click Share By Device, Q2 2012 – Q2 2013 [CHART]
Smartphones grew to account for 17.7% of Google search ad clicks in Q2, about double their share from Q2 2012 (8.8%).
Read MoreUS Internet Users Who Play Video Games By Type, 2013 [CHART]
Over two-thirds of web users played video games, and of that group, 53% did so weekly on a smartphone, tablet or other mobile device.
Read More