Technographics Archives - Page 28 of 86

Time Spent Online By Platform & Demographic, April 2013 [CHART]

In April 2013, time spent accessing the web on smartphones and tablets surpassed time spent online on the PC by 2 percentage points.

Smart Phone Penetration Among Millennials By Gender, 2013 [CHART]

Young men are far more likely than adults in general to have a smartphone, though a shade less likely than young women.

Technographics Of Millennial Men, 2013 & 2017 [CHART]

Digital knowhow is important to young men. Gluttons for entertainment, young men consume much of it in digital form.

Attitudes Of Singles Toward Their Relationship With Their Smart Phone By Age, May 2013 [TABLE]

More than half of single smart phone users between 21 and 42 years old said they were so dependent on their mobile device that it was like an addiction.

US Dual Tablet & Smart Phone Users, 2011-2017 [TABLE]

eMarketer estimates more than 73 million tablet users—57% of the US tablet-using population and 30% of US internet users—will also use a smartphone at least once per month this year.

Connected Device Ownership Among Tablet Owners, April 2013 [CHART]

The vast majority of consumers who use tablets also own a host of other web-enabled devices.

Device Ownership By Income Level, September 2013 [CHART]

Tablet owners tend to have higher incomes than smart phone and PC owners.

Primary Device Used To Open Marketing Emails, Q2 2013 [CHART]

The smart phone took 48.1% of opens in Q2 2013, and the tablet took 13.8%, leaving the desktop with less than four out of 10 marketing email opens.

US Digital Cross-Platform Audience, April 2013 [CHART]

The number of adults going online is 194 million strong per month. Of those, about 63% (122 million) use both a PC and a mobile device.

Mobile Use Among Leisure Travelers, 2011 & 2013 [CHART]

Among US leisure travelers with a household income of at least $50,000 who took a trip at least 75 miles from home in 2012, 62% used smartphones this year, and 43% used tablets.