Technographics
Mobile WiFi Users Preferred Device & Method To Research & Purchase Retail Products [CHART]
Just 14% of shoppers preferred to research in-store, with the rest using laptops and mobile devices.
Read MoreDaily Time Spent Watching TV By Generation, August 2013 [CHART]
Millennials more often watched television for shorter periods of time than either Gen Xers or Baby Boomers.
Read MoreGeneration V's Daily Media Consumption, 2011 & 2013 [TABLE]
The number of kids who used a mobile device at least once daily also climbed significantly, going from 8% to 17% from 2011 to 2013.
Read MoreGeneration V's Daily Time Spent With Media By Device, 2011 & 2013 [TABLE]
Younger children are spending less time overall in front of screens, according to an October 2013 survey of US parents with kids ages 8 and younger.
Read MoreDevices Used By Baby Boomers To Consume Online Content, September 2013 [TABLE]
Only four in 10 of boomers used a mobile device to get online, with three in 10 accessing it on a smartphone and one in five via a tablet.
Read MoreUS Tablet Market Penetration, 2011-2017 [CHART]
This year, for the first time, the majority of US internet users will use a tablet.
Read MoreUS Tablet Adoption Rates By Demographic, September 2013 [CHART]
35% of Americans aged 16 and older now own a tablet.
Read MoreUS Tablet Coupon Users, 2012-2015 [CHART]
The number of tablet coupon users grew dramatically in 2012 as tablet usage crossed over to the mainstream market.
Read MoreEffect Of eBook Device Ownership On Book Reading, August 2013 [CHART]
Device owners read an average of 18 books per year, compared with 11 among those without gadgets.
Read MoreAmerican eReader Users & Market Penetration, 2011-2017 [TABLE]
eMarketer estimates eReader use at 20% of the overall population in 2013.
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