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Technographics

Devices Boomers Used To Play Video Games, 2013 [CHART]

Seven in 10 gamers over 50 used a PC to play, while four in 10 used a phone or other mobile device.

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Media Users By Age & Channel, December 2013 [CHART]

More than 9 in 10 Americans listen to radio on a weekly basis, with those figures highest among Hispanics (94%) and African-Americans (92%).

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US Mothers' Smart Phone Activities, 2011 & 2013 [TABLE]

Escapism (39%), social (23%), and shopping (12%) were the most popular functions among mothers glued to their mobiles.

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Frequency With Which US Mothers Occupy Their Children With Smart Phones, June 2013 [CHART]

More than one-third reported rarely or never allowing their children to use their smartphones.

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Millennial Mothers' Monthly Time Spent With Apps/Mobile Sites, June 2013 [TABLE]

In the past year alone, the number of US mothers using smartphones increased nearly 34%, BabyCenter reported in September 2013.

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American Social Network User Demographics By Device, Q2 2013 [TABLE]

Among millennials, rates of smart phone and PC usage of social networks were identical.

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US Teen Smart Phone vs Tablet Users By Demographic, 2012 & 2013 [TABLE]

Both smart phone and tablet use saw a large leap among US teenagers ages 13 to 17 between 2012 and 2013.

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US Airways Ejects Blind Customer & Bat Kid Saves San Francisco – Beyond Social Media Show [VIDEO]

Topics on Beyond Social Media Show: US Airways ejects blind passenger; Lulumon’s apology fail; JPMorgan’s Twitter storm; Bat Kid saves San Francisco & more!

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How Internet Users Look For Deals By Income, March 2013 [TABLE]

90% who earned $100,000 to $199,999 “almost always” conducted research for deals and best prices before shopping.

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Importance Of Screens As Advertising Vehicles, 2013 vs 2016 [CHART]

In 3 years’ time, mobile phones and tablets will be more important advertising screens than the traditional TV.

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