Technographics
US iPhone Owners Who Plan To Upgrade By Phone Model, June 2014 [CHART]
A June 2014 study by comScore MobiLens found that 35% of all iPhone owners in the US planned to upgrade their phones within the next six months.
Read MorePhablet User Persona [CHART]
Compared to the average mobile user, Phablet users over-index in the Social Influencer Persona by 2.4x.
Read MoreTime Spent On Books By Device Type, 2013 vs 2014 [CHART]
Phablet users behave a lot like consumers on smaller devices, with gaming, social and entertainment as the leading app categories.
Read MoreAndroid Users By Device Type, 2013 vs 2014 [CHART]
iOS only recently offered a Phablet, so Flurry looked through an Android-only lens to get a clearer idea of how Phablets are faring.
Read MoreMobile App Sessions By Device Type, 2013 vs 2014 [CHART]
Phablets command a disproportionate share of app activity.
Read MoreActive Mobile Use By Device Type, 2013 vs 2014 [CHART]
Over the course of a year, the installed base for Phablets doubled.
Read MoreMarket Share Of Mobile Device Types, 2013 vs 2014 [CHART]
In 2013, a mere 2% of the kinds of devices Flurry saw were Phablets, whereas in 2014, Phablets represent 10% of all device types.
Read MoreDevices Used To Watch Online Video By Age, October 2013 [TABLE]
Younger US mobile device users watched more digital video overall than older ones.
Read MoreTime Spent Watching TV/Movies By Generation & Device, December 2013 [CHART]
For the most part, the younger the person, the more likely he or she is to consume video on a mobile device.
Read MoreMobile Behavior By Device Type, March 2014 [TABLE]
Map usage has exploded in the smartphone era, with double-digit gains in users and usage now accounting for billions of minutes of mobile device time each month.
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