Statistics
Content Sharing
Professionals spend 40% of their time online in peer-based communities.
Read MoreBeyond The Paywall: Paying For Local Journalism
300 newspapers now have some form of paywall in place online.
Read MoreB2B Storytelling
81.5% of B2B Marketers listed engaging & compelling storytelling among the top three elements of effective B2B content.
Read MoreTarget's Falling For You Branded Entertainment Campaign
Attitudes Toward Retail Product Videos 52% of online product video viewers are more confident in that product prior to purchasing it online 44% are more engaged with the retailer or brand as a result of watching their product videos 37% purchase more products on websites that feature product videos THOUGHT: Six years ago I wrote…
Read MoreReal-Time eTail?
Wal-Mart’s move is a concession to the inevitability of the ascendance of eCommerce.
Read MoreVisual Communications Trend: Instagram Overtakes Twitter
Instagram’s average daily mobile visitors jumped from 886,000 to 7.3 million from March to August, 2012, a 724% gain.
Read MoreInterpreting Likes: Self-Interested, Aspirational & Altruistic Liking
46% Like a brand they have no intention of buying from.
Read MoreCorporate Blogging & Its Discontents
28% of Fortune 500 companies had public blogs in 2012.
Read MoreConsumer-Generated Online Product Videos
36% of apparel shoppers watch customer testimonial/review videos during their research.
Read MoreConsumers Finding & Sharing Daily Deals
54% of daily deal subscribers would share a deal simply because it’s great, regardless of whether or not they are current customers.
Read More