Sponsorships Archives - Page 2 of 4

Online Ad Revenue Share By Format, 2013 vs 2014 [CHART]

Mobile ad spending comprised almost one-quarter (23%) of total online ad spend.

Important Features For Meeting Apps, October 2014 [CHART]

The most important features of a meeting apps are access to meeting or events schedules and access to meeting or session descriptions.

Incentives Event Organizers Offer vs Consider Effective, October 2014 [TABLE]

Among the 83% of professionals who said they offered incentives, providing exhibitors and sponsors with a list of attendees’ mailing addresses ranked No. 1.

Event Revenue Share By Segment, October 2014 [CHART]

Among US exhibition and event professionals polled, 63% said exhibit space sales were up for their most recent event.

Sports Market Revenue Forecast, 2013-2018 [CHART]

The North American sports market is expected to grow at a compound annual rate of 4.5% from 2013 through 2018.

US College Students' Back-To-School Purchase Influences, August 2014 [TABLE]

Some 93.6% of college students said they found one-on-one recommendations from friends at least somewhat influential.

US Online Display Ad Spending Share By Format, 2013-2018 [CHART]

Video’s share of digital display ads in the US will gain significant ground throughout our forecast period, increasing from 21.6% of all digital display advertising last year to 30.1% by 2018.

College Students’ Back-To-School Purchase Influencers, August 2014 [CHART]

Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions.

Types Of Content Brands Develop For Social Media [CHART]

Posts and videos are the most widely used types of content on social, as 96% and 89% of brands have produced them, respectively.

World Cup 2014 Sponsor Brand Recall By Demographic, June 2014 [CHART]

Only 36% of American adults can correctly identify at least one official sponsor for the World Cup, with men significantly more able to do so than women (44% vs. 29%).