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Social Television

American Females' Brand Interaction Via Social Television, February 2014 [CHART]

Facebook and Twitter were the social networks female internet users were most likely to use during the Academy Awards, cited by 82.15% and 61.23% of respondents, respectively.

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Why American Women Engage With Social Television, February 2014 [CHART]

97% said they would use social media while viewing the Oscars.

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Daily Mobile Activities, February 2014 [CHART]

Smart phone owners spend a whopping 3.3 hours per day on their phones, while tablet owners are close behind, averaging 3.1 hours a day on their devices.

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Online Activities Performed By TV Viewers, November 2013 [TABLE]

Searching the internet for information was the most common activity conducted while watching TV.

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Multitainment Devices, November 2013 [CHART]

Three-quarters of US TV viewers were more focused on what was on the tube, even when using a second screen.

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USA Today 2014 Super Bowl Ad Ratings [INFOGRAPHIC]

This infographic by USA Today illustrates the top commercials for the 2014 Super Bowl and their return on investment.

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Social TV & Super Bowl Ads [INFOGRAPHIC]

This infographic from Crowdtap illustrates the social side of Super Bowl ads.

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TV Viewers & Multitasking, January 2014 [VIDEO]

New survey data from TiVo suggests that viewers themselves believe they’re primarily paying attention to the box.

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Overlap Between TV & Brand Tweeters, January 2014 [CHART]

TV tweeters make up 73% of the number of people who tweeted about brands during the study period.

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Social TV Behavior, Q1-Q3 2013 [CHART]

During Q3, 15.4% of adult respondents in the US and Canada claimed to post about what they’re watching, up from 12.8% in Q2 and 11.5% in Q1.

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