Social Television
Use Of Social Ads To Take Advantage Of Social TV, June 2014 [CHART]
Most believe that social media and TV make a good pair, but there have been hiccups, and the relationship isn’t always solid.
Read MoreSocial Media’s Effect On TV Viewership, Q4 2013 vs Q4 2014 [CHART]
One-quarter of respondents to Nielsen’s Q4 2013 survey claimed to be aware of more programs as a result of social media, up from 18% during the year-earlier period.
Read MoreTV Binge-Viewers Attitudes Toward Advertising, July 2014 [CHART]
Roughly 6 in 10 binge-viewers (defined as TV viewers who watch at least 3 episodes of the same TV show in one sitting) agree that they enjoy binge-viewing because they don’t have to watch ads.
Read MoreMedia Multitaskers By Age & Gender, July 2014 [CHART]
Some 43% of US adults are media multitaskers who regularly go online while watching TV.
Read MoreTV Commercial Viewing Frequency, July 2014 [CHART]
TV multitasking is on the increase, and some 82% of US adults at least occasionally go online while watching TV.
Read MoreTV & Twitter Behavior, June 2014 [TABLE]
Twitter-supported TV campaigns drive increased awareness, favorability and sales, ultimately leading to higher ROI.
Read MoreAmericans' Sentiments About The World Cup, June 2014 [CHART]
World Cup viewership is expected to set new peaks.
Read MoreMarketing & The 2014 World Cup [INFOGRAPHIC]
This infographic from Offerpop illustrates marketing efforts that are taking advantage of World Cup fever.
Read MoreAttitudes Toward TV Everywhere, May 2014 [TABLE]
Almost two-thirds of respondents report watching more TV overall since they began using TVE applications.
Read MoreUK Social TV Viewers By Demographic, September 2013 [TABLE]
Nearly two-thirds of UK 16- to 24-year-olds who used Twitter said they never live tweeted about TV programs.
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