Social Television
How Social TV Fans Join Program Conversations [CHART]
A Nielsen survey demonstrates how social TV fans join Twitter conversations about their favorite programs during the course of a season.
Read MoreSocial TV Engagement Rates By Show Type, May 2015 [CHART]
Some 16% of TV viewers on average share content about the shows they’re watching online, with these viewers driving an impressive 11% of all online sharing.
Read MoreTV Multitasking By Generation, April 2015 [TABLE]
9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago.
Read MoreFrequency With Which Mobile Moms Use Devices While Watching TV, July 2014 [CHART]
76% of mothers share their TV-viewing time with internet usage, up from 66% in 2013.
Read MoreHow & Where People Use Mobile Apps, November 2014 [CHART]
70% of smartphone app downloaders and 65% of tablet app downloaders reported having used apps during the prior 30 days while alone or by themselves.
Read MoreTwitter Users & TV Viewership By Source, December 2014 [CHART]
Twitter users are more likely than non-users to watch various types of video content during a typical week.
Read MoreLive Primetime Social TV Activities, February 2014 [TABLE]
78% of US internet users accessed second screens during shows, compared with 71% who did so during ads.
Read MoreEffect That Social TV Has On TV Show Follower Growth, September 2014 [CHART]
TV shows that live-tweet have a better follower growth rate than those that don’t.
Read MoreShare Of TV Multitasking Time, October 2014 [CHART]
Some 51% of TV viewers multitask every time or almost every time they watch TV, up from 36% last year.
Read MoreGLB Interaction With Ads, June 2014 [TABLE]
88% of US lesbian and bisexual female internet users said they used Facebook for personal communications, and 79% of gay and bisexual males reported the same.
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