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Social Sharing

23% Of Americans Have Shared Fake News [CHART]

Chart: Americans Sharing Fake News

Some Americans say they have contributed directly to the distribution of fake news by sharing it themselves.

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Average Total Shares Of Facebook Videos [CHART]

The one format that is driving significantly higher shares on Facebook is videos.

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Video Marketing Statistics [INFOGRAPHIC]

Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.

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Why People Share Content Online [CHART]

Almost two-thirds (64%) of consumers surveyed across six countries – including three-quarters in the US – share content online.

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Twitter Shares Decrease 11% After Share Count Removal [CHART]

Twitter’s decision to remove share counts from its sharing buttons has resulted in an 11% decrease in content sharing on the network.

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Creating Shareable Content [INFOGRAPHIC]

This infographic from Insights In Marketing illustrates 7 steps for creating trustworthy, shareable content.

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Top Factors Important To Future Of SEO, August 2015 [CHART]

Annual search engine ranking studies by Moz and Searchmetrics rely on slightly different methods to arrive at their conclusions about what’s important and what’s not to the future of SEO.

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Why Social Media Promoters & Sharers Follow Brands, May 2015 [TABLE]

Nearly nine in 10 US companies with 100 or more employees will use social networks for marketing purposes this year.

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Email Forward-To-Open Rates, June 2015 [CHART]

Virtually all (95% of) commercial emails generate some email forwarding behavior.

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Search Ranking Factor Trends, August 2015 [CHART]

The impact of relevant content continues to grow, while the number of links to a given page remains influential though potentially decreasing in value.

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