Social Media Marketing Archives - Page 98 of 344

College Students’ Back-To-School Purchase Influencers, August 2014 [CHART]

Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions.

Effect Of Notifications On Opening An App By Category, July 2014 [CHART]

Mobile apps grab over half of US internet users’ time spent with digital media, and app retention and engagement are up.

Sentiment Of Most Shared Articles By Social Network, H1 2014 [CHART]

Of the 5 major social networks studied – Facebook, Twitter, Google+, Pinterest, and LinkedIn – Facebook dominated with 81.9% of the total shares generated.

Media Spend Channel Efficiency, Q2 2014 [CHART]

The study reveals that social ads performed 167% better than the 4-channel average in reaching new and exclusive users at a low cost.

College Students' Perceptions Of Privacy On Select Social Sites, July 2014 [CHART]

The largest percentage of college students cited Snapchat as the social network on which they felt they had the most privacy, at 35%, compared with 20% for Facebook.

College Students' Daily Use Of Social Networks By Site, July 2014 [CHART]

70% of US college students ages 18 to 24 who used social networks posted disappearing photos on Snapchat at least once per day.

Vikings PR Blunder, Minneapolis Police Body Cameras & GoPro For Pets

Episode 64: David and BL discuss the Minnesota Vikings mishandling of Adrian Peterson indictment, police body cameras, & the uses of GoPros for people & pets.

Top Mobile Apps By Age, June 2014 [TABLE]

Facebook is the top mobile application for each age group.

B2B Marketers' Satisfaction With Data-Driven Tactics, August 2014 [CHART]

Slightly more than two-thirds of B2B marketers are using data to analyze customers.

Marketing Agencies’ Most Effective New Business Tools, August 2014 [CHART]

Aside from referrals, Senior-level marketers most often learn about new agencies from emails (57%), industry conferences (53%) and calls (40%).