Social Media Marketing
Microsoft CEO Patronizes Women & Online Terrorist Hunters [PODCAST]
Episode 67: David & BL discuss Microsoft CEO Satya Nadella’s outrageous suggestion that women rely on karma for raises; DIY invisibility; freelance terrorist hunters.
Read MoreConsumers' Definitions Of Company Loyalty, September 2014 [CHART]
The majority of American adults are loyal to 5 or fewer brands, with their loyalty most often placed with financial service providers and grocery retailers.
Read More2015 B2B Content Marketing Trends [INFOGRAPHIC]
This infographic by uberflip illustrates some content marketing trends B2B marketers can expect in 2015.
Read MoreSelect Technologies Used By US Woman Aged 18-34, 2014 & 2018 [CHART]
US millennial women make up a huge group that is almost impossible to characterize.
Read MoreCMOs' Perception Of Their Social Media ROI, September 2014 [CHART]
The challenge of how to prove marketing’s value has been hounding CMOs as they come under increasing pressure to demonstrate their impact, with this being one of CMOs’ key concerns this year.
Read MoreOnline Channels' Influence Throughout Path To Purchase, Q1 2014 [CHART]
While digital marketing channels tend to serve mostly as a middle touchpoint in a consumer’s path to purchase, the extent to which they raise awareness or act as a final touch varies by channel.
Read MoreSocial Commerce Prompts, September 2014 [CHART]
Only 5% of American adults have made a purchase on a social media site (11% among 18-34-year-olds), although 20% would consider doing so (33% among 18-34-year-olds).
Read MoreMarketing Strategies That Produce Viral Content [INFOGRAPHIC]
This infographic by BestMarketingDegrees.org illustrates some marketing strategies that produce viral content.
Read MoreSocial Network Referral Share For Articles, H1 2014 [TABLE]
Nearly one in 10 BuzzFeed articles were shared on Pinterest.
Read MoreShare Of Articles Shared Via Social By Site, H1 2014 [CHART]
81.9% of articles shared socially were done so on Facebook.
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