Social Media Marketing
Comparison Of B2C vs. B2B Content Marketing Trends, October 2014 [TABLE]
More B2B (86%) than B2C (77%) marketers are using content marketing this year.
Read MoreGLB Interaction With Ads, June 2014 [TABLE]
88% of US lesbian and bisexual female internet users said they used Facebook for personal communications, and 79% of gay and bisexual males reported the same.
Read MoreInfluence Of TV Ads, Online Ads & Social Chatter, September 2014 [CHART]
43% of US internet users said that social media chatter had the most influence on what they bought, where they ate or the movies and TV shows they watched.
Read MorePrimary Channels In Which Millennials Share Content, June 2014 [TABLE]
25% of US millennial internet users shared digital content via social, with an average four shares per week.
Read MoreEnterprise Use Of Social Marketing, September 2014 [CHART]
7 in 10 senior leaders say that senior management believes in the value of social marketing.
Read MorePrimary Device Mothers Use To Access Facebook, Twitter & YouTube, July 2014 [CHART]
Smartphones were the most-used device among mothers for logging on to Facebook and Twitter.
Read MoreAmerican Mothers' Daily Smartphone Activities, July 2014 [CHART]
Nine in 10 US mother smartphone users surveyed said they used their phones at least daily to send texts, while 79% said they accessed social media via such a device once a day or more.
Read MoreYeti Coolers’ Content Marketing
Read a case study examining Yeti Coolers’ content marketing helped drive a 50 percent sales increase.
Read MoreInbound Marketing Priorities & Challenges, September 2014 [TABLE]
A significant share of inbound marketers are reporting higher ROI than last year – perhaps as previous success is the top reason given for increasing inbound budgets.
Read MoreTop Content Sources For Business Executives, October 2014 [CHART]
63% of business executives said they use search often,
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