Social Media Marketing Archives - Page 91 of 344

US SMBs Who Have Advertised On Facebook, July 2014 [CHART]

20% of US small and medium-sized businesses have advertised on Facebook.

Live Primetime Social TV Activities, February 2014 [TABLE]

78% of US internet users accessed second screens during shows, compared with 71% who did so during ads.

Pumpkin-Flavored Social Chatter [INFOGRAPHIC]

This infographic from Microsoft looks at social conversations people are having about pumpkin-flavored stuff.

Most Helpful Information Source For Small Business Owners' Major Purchase Decisions, September 2014 [CHART]

Fully 53% of respondents said testimonials gave them more confidence than case studies.

Sources Mobile US Hispanics Use To Research Products, August 2014 [CHART]

53% of Hispanic mobile buyers looked for online product reviews on their smartphones and tablets.

Insurance Policy Holders Social Media Activity Related To Claims, November 2014 [CHART]

Some 21% of property and casualty insurance policy holders surveyed across 14 countries say they have read reviews posted by other people on social media regarding their insurance claims experiences.

Millennials' Top Social Sharing Channels, April-July 2014 [CHART]

Facebook leads among Millennials (18-34) and the general population, representing 55% of content shared to social channels by the former and 70% by the latter.

Affluents' Mobile Phone Activity By Age Group, November 2013 [CHART]

The big surprise in affluents’ media usage is the way older and younger age groups access media.

B2B Spending Plans For Demand Generation Channels, September 2014 [TABLE]

41% of US B2B marketing professionals planned to increase spending on demand generation next year, compared with 17% who said they’d decrease investments.

Global Management Execs' Plans For Improving Partnerships, Q2 2014 [CHART]

Execs voiced several plans for improving their networking, partnership and sourcing of growth opportunities in order to see more success.