Social Media Marketing
Tweet Frequency Top Companies, Q3 2014 [CHART]
98 of the Interbrand 100 companies have a Twitter account, and 94 tweet at least once a day.
Read MoreB2B Buyers' Online Research By Channel, October 2014 [CHART]
Some 94% of B2B buyers report conducting some degree of research online before making a business purchase, including 55% who do so for at least half of their purchases.
Read MorePersonalization's Effect On Channel Conversion Rates, November 2014 [CHART]
32% of marketers have experienced a major lift in search engine marketing conversion rates since implementing personalization.
Read MoreWomen's Concern Over Privacy, November 2014 [CHART]
More than one-third (35%) of American women report having become more concerned about their online privacy over the past year.
Read MoreConsumers' Relationships With Brands, October 2014 [CHART]
45% of 16-34-year-olds agree that “brands play an essential role in my life,” a sentiment shared by fewer in the 35-54 (35%) and 55+ (25%) age brackets.
Read MoreThanksgiving Social Media Chatter [INFOGRAPHIC]
This infographic from Viralheat examines more than 150,000 tweets and updates about “Thanksgiving dinner” and illustrates the social media discussion about the holiday.
Read MoreTypes Of Content Young Millennials Share On Social, August 2014 [TABLE]
Those ages 13 to 22 were most likely to post pictures of themselves (60%), with photos of friends and family the second most popular content type.
Read MoreMillennials Who Feel Their Peers Share Too Much Online, August 2014 [CHART]
81% of US teens and young adult internet users felt people their age shared too much information online.
Read MoreExpected Retargeting Budget Changes, August 2014 [CHART]
Marketers were most likely to plan on increasing social’s share of their retargeting budget, cited by 67.1%.
Read MoreMost Popular Retargeting Channels, August 2014 [CHART]
Fully 88% of US marketers used retargeting.
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