Social Media Marketing
How & Where People Use Mobile Apps, November 2014 [CHART]
70% of smartphone app downloaders and 65% of tablet app downloaders reported having used apps during the prior 30 days while alone or by themselves.
Read MoreTop 15 Advertising Channels For Wealthy Boomers, December 2014 [CHART]
TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k).
Read MoreDevices Use To Share vs Browse Travel Content, September 2014 [CHART]
51% of travel content social shares by US internet users took place through a smartphone or tablet.
Read MoreCEOs On Technology [INFOGRAPHIC]
Inc. magazine surveyed CEOs on their views of social media, technology and trends. This infographic highlights the results.
Read MoreHot Retargeting Topics Among Marketers, December 2014 [CHART]
Social media retargeting is the hottest topic in retargeting.
Read More2015 Marketing Spending Plans By Channel, December 2014 [CHART]
54% of business leaders expect their marketing budgets to grow next year (up from 46% last year.
Read MoreTop Brands' Instagram Activities, Q3 2014 [TABLE]
86 of the Interbrand 100 had an Instagram account.
Read MoreTwitter Users & TV Viewership By Source, December 2014 [CHART]
Twitter users are more likely than non-users to watch various types of video content during a typical week.
Read MoreB2B Cost-Per-Lead By Channel, October 2014 [CHART]
Email marketing (house list), with 66% rating this channel as having a very (30.4%) or somewhat (35.6%) low cost.
Read MoreTop Ways Social Media Provides Enterprises Value, October 2014 [CHART]
Almost 9 in 10 enterprise organizations agree that their social media presence is important to stay competitive.
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