Social Media Marketing
Top Social Channels Adopted By B2C Brands, June 2014 [CHART]
B2C brands are active on an average of 7.5 social platforms of 17 examined.
Read MoreEmail Marketing vs Social Media Marketing [INFOGRAPHIC]
This infographic illustrates the effectiveness of social media marketing versus email marketing.
Read MoreHow People Discover Information Online, December 2014 [CHART]
Organic search remains the leading method by which US adults find online information and websites.
Read More10 Most Influential Brands On Social Media, November 2014 [CHART]
Amazon edges Microsoft as the most influential brand on social media by Klout’s scale.
Read MoreUnethical Consumer Review Practices Committed By Businesses, November 2014 [CHART]
64% of internet users said they thought individuals wrote online reviews without actually having purchased a product or service.
Read MoreWhy People Post Online Reviews By Age, November 2014 [TABLE]
Among US internet users who posted online customer reviews, the top reason for doing so was to help others make better purchasing decisions, cited by 62%.
Read MorePrimary Device Used To Share Current Events, Q3 2014 [CHART]
With Facebook still leading in social network adoption, it is overwhelmingly the dominant channel for discussion about current events.
Read MorePrimary Social Channel In Which People Discuss Current Events, Q3 2014 [CHART]
On regular news days, desktops account for the same amount of content sharing as smartphones—43%.
Read MorePrimary Device Used To Discuss Current Events, Q3 2014 [CHART]
Social media users are much more likely to share content via mobile devices after a major current event occurs.
Read MoreTop Ad Channels For Reaching Upscale Americans, November 2014 [TABLE]
US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.
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