Social Media Marketing
Unique Visitors To Financial Services Facebook Pages, June & September, 2014 [TABLE]
Payment services maintained the highest number of monthly unique engaged visitors during the six months as the total more than sextupled.
Read MoreShare Of Social Engagement On Financial Service Brand Pages, October 2014 [CHART]
Nearly three-quarters (72%) of US financial services brands tracked on the Sharablee social analytics company’s platform had a social network presence.
Read MoreObstacles To Social Media Marketing Success, December 2014 [CHART]
Fully 43% of marketers said that a lack of in-house resources and skills was an obstacle to achieving social media marketing success.
Read MoreCorrelation Between Organic & Paid Mobile App Installs, August 2014 [TABLE]
In most app categories, there is a correlation between paid app installs and organic distribution of the same apps.
Read MoreUS Social Network Adoption By Gender, December 2014 [CHART]
Only 15% of US adults say they are not a member of any social networks.
Read MoreMost Influential Advertising Among Hispanic Shoppers, December 2014 [CHART]
TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, almost 8 in 10 of whom are aged 18-34.
Read MoreTravel Content Sharing By Age Group, December 2014 [CHART]
Slightly more than one-third of travel content sharing on social networks and email comes from users aged 18-35, compared to only 22% of general content.
Read MoreTop Nonprofit Content Marketing Tactics, 2014 vs 2013 [TABLE]
Social media, cited by 93%, was the top content tactic nonprofit professionals used.
Read MoreHow People Respond To Online Harassment, June 2014 [CHART]
40% of US internet users polled had fallen victim to some form of online harassment.
Read MoreHow People Respond To Trolls, October 2014 [CHART]
Nearly one-fifth of respondents claimed to have been trolling victims.
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