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Social Media Marketing

Instagram Demographics [TABLE]

Some 26% of online adults use Instagram, up from 17% in late 2013.

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Twitter Demographics, 2013 & 2014 [TABLE]

Some 23% of online adults currently use Twitter, a statistically significant increase compared with the 18% who did so in August 2013.

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Facebook Demographics, 2013 vs 2014 [TABLE]

Fully 71% of online adults use Facebook, a proportion unchanged from August 2013.

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Social Media Adoption By Site, 2012-2014 [CHART]

LinkedIn saw significant increases over the past year in the proportion of online adults who now use their sites.

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2015 Social Media Image Sizes [INFOGRAPHIC]

This infographic from ConstantContact serves as a handy guide for images specifications for the major social sites.

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Increased 2015 Spending Plans For Email Marketing [CHART]

More than six in 10 marketers said they’d up investments in email marketing.

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Increased Mobile Activities Due To 4G Adoption, July 2014 [CHART]

When a July 2014 Deloitte study asked subscribers in the US about which activities they conducted more frequently via their mobile networks since signing up for 4G, 33% said they watched more video.

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Teen Attitudes Toward Select Online Activities, October 2014 [CHART]

Some 81% of internet users between the ages of 13 and 22 feel their peers share too much online.

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Top Work Technologies, January 2015 [CHART]

Email (61%) beats the internet (54%) and landline phones (35%) as the most important technology for working internet users.

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Magazine Industry Social Media Like/Follower Share By Network, October 2014 [CHART]

Facebook’s share of Likes and Followers worldwide of US magazine brands on social networks was nearly 50%.

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