Social Media Marketing
Top 10 Video Properties By Unique Viewers, October 2014 [CHART]
YouTube captures nearly 20% of US video advertising spending right now.
Read MoreMarketers' Top Business Challenges, January 2015 [CHART]
New business development ranks as this year’s biggest challenge, cited by 27% of marketers, echoing the focus on revenue growth.
Read MoreMost Popular Types Of Product Recommendations, January 2015 [CHART]
8 in 10 Americans who read promotional emails from retailers find it helpful when retailers send emails featuring products based on past purchases.
Read MoreHow Marketers Determine What Content Will Interest Their Audience, October 2014 [CHART]
Marketers were most likely to do this by looking at performance data of past content and campaigns.
Read MoreTime Marketers Spend Planning Social Content, October 2014 [CHART]
US marketing execs were most likely to say their companies created Twitter content on the same day.
Read MoreSocial Media Matrix [TABLE]
The proportion of Facebook users who also use another platform increased significantly since August 2013 for each platform.
Read MoreUsers Of Multiple Social Media Sites [CHART]
More than half of internet users (52%) use two or more of the social media sites.
Read MoreFrequency of Social Media Use By Top Social Networks [CHART]
Fully 70% say they use Facebook daily (including 45% who do so several times a day), a significant increase from the 63% who visited daily in August 2013.
Read MoreLinkedIn Demographics [TABLE]
Some 28% of online adults are LinkedIn users, up from 22% in August 2013.
Read MorePinterest Demographics [TABLE]
Some 28% of online adults use Pinterest, up from the 21% who did so in August 2013.
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