Social Media Marketing
Frequency With Which People Click On Sponsored Social Posts, November 2014 [CHART]
Among US social networkers ages 13 to 64 who used Pinterest (30% of respondents), 33% said they clicked on promoted content at least weekly.
Read MoreInfluential Sources For College Students' Back-To-School Purchase Decisions, August 2014 [TABLE]
More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.
Read MoreHow College Students Prefer To Get Information About Products & Services, October 2014 [CHART]
Internet ads got more mentions than TV ads as a preferred way college students like to learn about products or services, albeit not by a vast margin.
Read MoreGlobal Mobile App Use Growth By Select Categories, 2014 [CHART]
Overall app usage—which involves a user launching and actually using an app—grew by 76% year over year in 2014 .
Read MoreContent Sharing Within Facebook, Twitter & Pinterest, Q4 2014 [CHART]
Facebook accounted for 81% of content shared to social networks.
Read MoreContent Marketing On SlideShare [INFOGRAPHIC]
This infographic from Column Five looks at SlideShare as a content marketing vehicle.
Read MoreLGBTs' Travel-Related Mobile Activities By Generation, November 2014 [TABLE]
Looking at directions and finding restaurant information were the most popular travel-related mobile activities conducted by US LGBT mobile device users.
Read MoreTop Channel Candidates For Personalization, September 2014 [CHART]
just 5% of US companies believed they had made advanced progress in executing an omnichannel strategy, compared with 37% who said they were lagging.
Read MoreMost Effective & Difficult Email List Growth Tactics, January 2015 [CHART]
Roughly three-quarters of marketers, sales and business professionals around the world report that their email lists are growing.
Read MoreObama & Boehner Face Off Online Over State Of The Union
President Barack Obama & House Speaker John Boehner used competing online marketing tactics to debate over the State of the Union Address, 2015.
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