Social Media Marketing
Marketers’ Most Exciting Opportunities, 2014 vs 2015 [CHART]
Customer experience outranks them all as marketers’ most exciting opportunity this year followed closely by content marketing.
Read MoreTop Factors For B2B Marketers' Digital Initiatives, February 2015 [CHART]
87% of B2B marketers say understanding the customer buying journey will be important for their digital marketing initiatives over the next 3 years.
Read MoreSuper Bowl Advertising Has Jumped The Shark
With rising advertising rates and diminishing returns, can we all agree now that Super Bowl advertising has jumped the shark?
Read MoreFactors Influencing Decision To Go See A Movie, November 2014 [CHART]
US adults were most motivated to see a movie at the theater by recommendations from friends, cited by 35%.
Read MoreGlobal Mobile Phone Facebook Users, 2013-2018 [CHART]
Nearly 1 billion Facebook users worldwide will access the social network on a mobile phone at least once each month in 2015.
Read MoreFacebook's Mobile Active Users & Mobile Ad Revenues, 2012-2014 [CHART]
Facebook’s advertising revenues grew by 53% year-over-year in Q4 to reach almost $3.6 billion.
Read MoreMost Trusted Sources For News & Information, January 2015 [CHART]
On a 9-point scale (where 9 represents the greatest amount of trust), 64% rated their trust in search engines a top-4 box score, with traditional media slightly behind at 62%.
Read MoreCEOs' Most Strategically-Important Technologies, January 2015 [CHART]
Some 81% of CEOs from around the globe consider mobile technologies for customer engagement to be strategically important for their organization.
Read MoreUS Social Media Ad Spending By Type, 2014-2019 [CHART]
US native social media ad spending is expected to reach $18.4 billion in 2019, over 240.7% more than the $5.4 billion estimated for 2014.
Read MorePinterest Demographics, September 2014 [CHART]
Females likely accounted for a lot of Promoted Pin interaction.
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