Social Media Marketing
Marketers' Ability To Measure ROI Of Online Marketing, March 2015 [CHART]
Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities.
Read MoreTop Promotional Strategies For Increasing Sales, March 2015 [CHART]
46% of Inc. 500 executives cited online advertising as the promotional strategy they feel has the most potential to help increase sales.
Read MoreSocial Media Marketing Impact & Spend, February 2015 [CHART]
Spending on social media continues to look up even as CMOs still struggle to prove its impact.
Read MoreMost Effective vs Most Difficult Email List Growth Tactics, January 2015 [TABLE]
43% of marketers said prompting website visitors to opt in to company emails was effective, and just 16% said this was the most difficult.
Read MoreTop Obstacles To Email List Growth, January 2015 [CHART]
Fully 67% of marketers said email list growth was very important to the overall success of their marketing program.
Read MoreDove’s #SpeakBeautiful Campaign
Dove earned more than 51,000 tweets using the #SpeakBeautiful hashtag during The Oscars.
Read MoreSMBs' Satisfaction With Volume Of New Clients Gained Online, November 2014 [CHART]
Just 30.8% of small-business owners (SBOs) in North America were satisfied with the volume of new clients they got online.
Read MoreThe Twitter/Google Deal
The Twitter & Google deal will present opportunities & some challenges for marketers and public relations professionals.
Read MoreCost Per Minute Viewed Of Video Ads, 2014 [TABLE]
The average weekly cost per minute viewed for pre-roll ads was 3.2 cents in Q4 2014—the lowest price.
Read MoreUS Pinterest User Metrics By Gender, 2013-2019 [TABLE]
More than one-quarter of US social network users and 18.1% of internet users will use Pinterest on a monthly basis this year.
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