Social Media Marketing
How Commercial Insurance Decision-Makers Use Social Media
Commercial insurance decision-makers frequently turn to brokers/agents when it comes time to purchase.
Read MoreFacebook Brand Post Interaction Rates, 2014 vs 2015 [CHART]
Algorithm changes enacted by Facebook in Q1 led to interaction rate declines across most post types.
Read MoreTop Influences Over US Consumers' Purchase Decisions, April 2015 [CHART]
When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.
Read MoreMeet The Facebook Moderators [INFOGRAPHIC]
This infographic by WhoIsHostingThis takes a look at Facebook moderators and what they do.
Read MoreMost Popular Sources Of News By Generation [CHART]
Most Popular Sources Of News: The younger you are, the more likely you’ll turn to social media for your news.
Read MoreWhy Millennials Use Facebook & Twitter, March 2015 [CHART]
More than 9 in 10 US Millennials use Facebook, while fewer than 4 in 10 use Twitter.
Read MoreTwitter Trends Now Showing Metrics [SCREENSHOT]
The Twitter Trends section has been greatly expanded to include more context about a given trend, including the recency of the trend as well as the number of Tweets about that trend.
Read MoreHow Mobile Millennials Discover Brands Online, September 2014 [CHART]
On social, Millennials learn about products through peer activity.
Read MoreAmerican Kids' Digital Activities By Age, September 2014 [TABLE]
Nearly six in 10 12-to-14-year-olds in the US said they ‘play games or apps on any kind of electronic device’ at least five days a week.
Read MoreConsumer Interest In New Online Tools & Services, March 2015 [CHART]
Consumers are more likely to be using digital devices and apps that track their own habits and activities than those that track data from things they own.
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