Social Media Marketing
The Evolution Of Attention Metrics
Amazon Kindle’s new per-page read royalties are simply another hybrid on the evolutionary tree of attention metrics.
Read MoreTV Multitasking By Generation, April 2015 [TABLE]
9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago.
Read MoreChannels Used To Find Local Business Information [HEATMAP]
This year’s Local Search Association Local Media Tracking Study gauged how consumers use different media channels based on business category.
Read MoreGoogle’s News (And Public Relations)-Friendly Algorithm Update
Google’s News-Wave algorithm update makes public relations efforts all the more valuable.
Read MoreSources For Local Business Information [CHART]
While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.
Read MoreFacebook Organic Reach [INFOGRAPHIC]
This infographic by Quicksprout illustrates ways you can improve your content’s organic reach in Facebook.
Read MoreWhy Marketers Use Real-Time Marketing Tactics, March 2015 [CHART]
Marketers have embraced real-time marketing tactics to reach a multitude of goals, and their efforts aren’t just limited to social media.
Read MoreOrange Is The New Black Fans On Social [INFOGRAPHIC]
This infographic looks at the demographics and psychographics of Netflix’s Orange Is The New Black fans on social media.
Read MoreTop Product Launch Go-to-Market Strategies, April 2015 [CHART]
Understanding buyer needs or pain points counts as the most important go-to-market strategy for a product launch.
Read MoreHow People Arrive At Websites, November 2014 [TABLE]
Typing a domain name into a browser’s address bar remains a common internet behavior.
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