Social Media Marketing Archives - Page 65 of 344

The History of Online Advertising [INFOGRAPHIC]

This infograph by PointRoll illustrates the history of online advertising.

Most Popular Smart Watch Apps By Gender, October 2014 [TABLE]

Most Popular Smart Watch Apps By Gender: Women liked social networking apps the best while men liked sports and gaming apps best.

Psychology Of Social Commerce [INFOGRAPHIC]

This infographic illustrates six dynamics of the psychology of social commerce.

Social Authority Affects Google's Tweet Indexation [CHART]

Google is looking at more than simple follower count to pick out what tweets they want to index.

466% Increase In Google Tweet Indexing [CHART]

Indexation of tweets in the first 7 days increased from about 0.6% in February to 3.4% in June. That’s a whopping 466% increase, but still leaves more than 96% of Tweets out of Google’s index.

Social Sites That Ad Execs Have Used vs. Plan To Use For Video, December 2014 [TABLE]

Nearly nine in 10 US advertising executives polled said they planned to run a video ad campaign on Facebook in the coming year—the highest response rate out of all networks.

Top Audience Targeting Types For Branding, May 2015 [CHART]

Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns.

Social TV Engagement Rates By Show Type, May 2015 [CHART]

Some 16% of TV viewers on average share content about the shows they’re watching online, with these viewers driving an impressive 11% of all online sharing.

Facebook Exchange CTRs vs Facebook Custom Audiences CTRs, January-December 2014 [CHART]

In December 2014, the average CTR for US retargeted display ads run on WCA was 1.25%, vs. just 0.12% for FBX.