Social Media Marketing
Social Media's Influence On TV, 2013-2015 [CHART]
Some 31% of US and Canadian adults say they have at some point chosen to watch a TV show or movie because of all the buzz it was getting on social networks.
Read MoreSMBs’ Planned Online Marketing Services Purchases, June 2015 [CHART]
More than 7 in 10 US SMBs are buying some type of digital services today.
Read MoreTop Customer Experience Channels, June 2015 [CHART]
Face-to-face communications ranks as easily the most important customer experience channel today.
Read MoreFrequency Of Pinterest Users' Online Purchases By Category, March 2015 [CHART]
In Q1 2015, Pinterest accounted for the second-highest share of social media-driven site visits in North America, at 19.0%.
Read MoreMost Influential Pinterest Categories For Purchase Decisions, March 2015 [CHART]
There will be 47.1 million US Pinterest users of all ages this year, representing 26.1% of social networkers.
Read MoreThe Value Of Loyal Social TV Fans [INFOGRAPHIC]
In addition to their loyalty, social TV fans who Tweeted about three or more episodes also exhibited other traits that could be valuable for TV networks and advertisers.
Read MoreTV Programs With The Most Loyal Social Fans [TABLE]
A Nielsen study revealed which programs had the most socially loyal fans during the past 2015 TV season.
Read MoreHow Social TV Fans Join Program Conversations [CHART]
A Nielsen survey demonstrates how social TV fans join Twitter conversations about their favorite programs during the course of a season.
Read MoreHow Tweets Rank In Google Searches
What factors is the search engine considering for showing tweets in Google desktop search and for what types of searches will you see tweets?
Read MoreDevices Mothers Use To Check Facebook, 2012-2015 [CHART]
In 2015, 67% of mother Facebook users logged on to the social network via mobile phone, up from 60% in 2014 and just 45% in 2013.
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