Social Media Marketing
Factors That Give eCommerce Sites Legitimacy, October 2015 [CHART]
More than three-quarters of US consumers use customer reviews to determine the legitimacy of a site that sells brand name products.
Read MoreSocial & Search User Experience Benchmarks, July 2015 [CHART]
Customer satisfaction with social media sites has risen by 3 points to 74 on a 100-point scale as visitors report growing satisfaction with a variety of user experience elements ranging from privacy to the amount of ads on the sites.
Read MoreEmail Signature Best Practices
You probably don’t get as much value as you could out of the lowly email signature so here are some email signature best practices to help you out.
Read MoreImportance Of Social Network Profiles For Careers, May 2015 [CHART]
54% of Americans said social network profiles would be important to their careers in the next five years.
Read MoreTop Types Of Social Media Monitoring Tools, March 2015 [CHART]
Social media professionals used an average of three social media tools to report on and analyze such efforts.
Read MoreTop Challenges With Social Media Marketing By Company Size, March 2015 [TABLE]
Nearly nine in 10 US companies with 100-plus employees will use social media for marketing purposes this year.
Read MoreConsumer Trust In Earned & Owned Media [CHART]
More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.
Read MoreMobile Website Visits By Last-Touch Channel, 2013-2015 [CHART]
Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.
Read MoreTrust In Branded Content By Channel, July 2015 [CHART]
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms.
Read MoreSmart Phone Activities By Generation, July 2015 [CHART]
The only activity of those identified for which smartphones are the primary device is social media use.
Read More