Social Media Marketing
Mothers' Degree Of Worry Over Social Media Image, June 2015 [CHART]
Many mothers feel stressed about their presence in the very places marketers are trying to reach them.
Read MoreCollege Students' Social Media Time By Social Network, May 2015 [TABLE]
May 2015 polling by Fluent among college students ages 17 to 25 found that the vast majority kept their social media activities limited to less than six hours daily.
Read MoreUS Mobile Ad Revenue Share By Company, 2014-2017 [TABLE]
Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.
Read MoreHow People Respond To Positive Online Reviews Of Local Businesses, July 2015 [CHART]
Typically, positive online reviews motivate US internet users to visit the business’ website, rather than the business itself—which was the No. 2 response.
Read MoreOnline Customer Reviews' Effect On Local Businesses, 2010-2015 [CHART]
Positive online customer reviews appear to be having a bigger effect than in the past.
Read MoreCreating Shareable Content [INFOGRAPHIC]
This infographic from Insights In Marketing illustrates 7 steps for creating trustworthy, shareable content.
Read MoreMost Important B2B Marketing Tactics, September 2015 [CHART]
Email remains the tactic most critical to B2B marketing programs, but may soon cede that position to lead nurturing and content marketing.
Read MoreSocial Amplification Rate Of US Influencers By Industry, H1 2015 [CHART]
Social amplification rates of US influencers were highest in the electronics category, at 0.66%.
Read MoreSocial Engagement Rate For US Influencers By Industry, H1 2015 [CHART]
The Social engagement rate for US influencers averaged 3.4% in H1 2015.
Read MoreEffect Of Online Customer Reviews In Judging Local Businesses, August 2015 [CHART]
North American consumers are increasingly reading online customer reviews to determine if a local business is a good business, though maybe not quite with the same frequency as last year.
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