Social Media Marketing
How Consumers Respond To Positive Customer Experiences, October 2015 [CHART]
Some 82% of consumers have had a positive experience with a company recently, finds Verint in a survey of 18,038 respondents across 9 countries.
Read MorePlatforms To Which Marketers Would Allocate Budgets, September 2015 [CHART]
Several fast-growing social media services began offering themselves as platforms for advertisers this year.
Read MoreMarketers' Definition Of The Visual Web, September 2015 [CHART]
The visual web is many things to many people—and marketers.
Read MoreB2B Marketing Tactics & Technologies Expected To Deliver ROI, July 2015 [CHART]
The same two technologies B2B marketers rated as most important now are also among the biggest winners in terms of ROI.
Read MoreB2B Marketers' Top Current & Future Technologies, July 2015 [TABLE]
Technologies that facilitate content marketing will continue to be the most important marketing technology for US B2B marketers.
Read MoreTrust In Advertising Formats By Generation, October 2015 [CHART]
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Read MoreTrust In Advertising By Format, October 2015 [CHART]
Among paid media channels, traditional media outperform online and mobile ads in trust.
Read MoreTwitter Shares Decrease 11% After Share Count Removal [CHART]
Twitter’s decision to remove share counts from its sharing buttons has resulted in an 11% decrease in content sharing on the network.
Read MoreTypes Of Mobile Phone Internet Traffic, 2013-2015 [CHART]
Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.
Read MoreMost Popular Mobile Apps Among Millennials, June 2015 [CHART]
Instagram and Snapchat might be rising in popularity with youth, but they don’t hold a candle to Facebook in terms of overall time spent, at least among the 18-34 population.
Read More