Social Media Marketing
Millennials' Top Mobile Phone Activities, November 2015 [CHART]
Some 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials.
Read MoreFacebook Brand Post Interaction Rates By Content Type, 2014 vs 2015 [CHART]
Image and video post interaction rates on Facebook dropped on a year-over-year basis in Q3, as they did in Q2, with the opposite trend apparent for link and text posts.
Read MoreFortune 500 Corporate Social Media Use, 2015 [CHART]
LinkedIn remains the most broadly used social network among the Fortune 500, with 93% of the companies analyzed maintaining an account.
Read MoreMost Important Elements Of The Customer Experience, October 2015 [CHART]
The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX.
Read MoreHow Bloggers Promote Their Posts, August 2015 [CHART]
When it comes to driving traffic to their posts, 93.2% of US bloggers rely on social media marketing.
Read MoreTop Social Media Marketing Strategy Objectives, October 2015 [CHART]
Almost two-thirds of social media marketer said that increasing audience engagement was crucial.
Read MoreUS Companies Using Twitter & Instagram For Marketing, 2013-2017 [CHART]
As Instagram attracts marketers new to the platform, marketer usage of Twitter is plateauing.
Read MoreCompanies Using Social Media Marketing, 2013-2017 [CHART]
Social network marketing has reached a saturation point, with 88.2% of US companies using at least one of the major platforms this year.
Read MoreSocial Ad Targeting Effectiveness, September 2015 [CHART]
Facebook gets a grade of A from marketing executives for its targeting effectiveness.
Read MoreSocial Advertising Effectiveness For Driving ROI, September 2015 [CHART]
Paid advertising on social media properties is delivering a solid return on investment, according to marketers.
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