Social Media Marketing
Facebook Adds News Categories To Newsfeed
Facebook has added news categories to user newsfeeds to allow users to customize the types of news content they see.
Read MoreShare Of Facebook Video Posts By Brands
YouTube videos only make up roughly one-quarter of all videos posted by brands on Facebook.
Read MoreEmployee Benefits Of Employee Advocacy
The primary benefits that firms receive from employee advocacy are increased visibility (79%) and brand recognition (65%).
Read MoreConsumers' Most Trusted Purchase Information Sources [CHART]
Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.
Read MoreSponsored Social Media Message Effectiveness [CHART]
Sponsored Social content is believed to be highly effective by those who see it, according to a recent study from IZEA.
Read MoreTop Tactics For Reaching C-Suite Decision Makers [CHART]
Events like trade shows and conferences are a good way for marketing professionals to network, and they are also the most effective method for engaging C-suite decision-makers.
Read MoreTop Technology Investment Priorities For Marketers [CHART]
Marketers are ramping up their technology investments to better understand consumer needs and behaviors.
Read MoreThe Economic Power Of Amazon, Apple, Facebook & Google [VIDEO]
Scott Galloway, a professor of Marketing and Brand Strategy at the NYU Stern School of Business, discusses The Gang of Four (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap.
Read MoreMillennial Teens' Favorite Media Activities, November 2015 [CHART]
Teens (aged 13-18) in the US spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media.
Read MoreMillennial Teen Media Consumption, November 2015 [CHART]
Teens (aged 13-18) in the US spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media.
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