Social Media Marketing
Why People Share Content Online [CHART]
Almost two-thirds (64%) of consumers surveyed across six countries – including three-quarters in the US – share content online.
Read MoreMillennials Are Most Influenced Generation By Political Ads Of All Stripes
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
Read MoreUS Social Network Users & Penetration By Site, 2014-2020 [CHART]
This year, for the first time, more than half of the US population will use Facebook.
Read MoreData Customers Are Willing To Share With Marketers
About three-quarters of consumers surveyed worldwide report being somewhat or very comfortable with companies using data about them to provide personalized experiences.
Read MoreHow People Decide What TV Shows To Watch [CHART]
Beyond viewing TV shows that they’ve already watched in the past, consumers are most apt to make decisions about their TV content from channel surfing and seeing a commercial.
Read MoreAudio Media Consumption Behavior [WEBINAR]
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Read MoreMillennials' Social Media Use By Demographic & Party Affiliation
Facebook is the place to reach millennials of all political persuasions.
Read MoreMost Popular Messaging Apps Used By Young Teens
Instagram and Kik are the messaging applications that young teens are most apt to often use.
Read MoreSocial Media Sites Teens Think Are Cool
YouTube, Snapchat and Instagram are considered cool by the largest share of US online teens (12-17) who are monthly users of the platforms.
Read More5 Public Relations Case Studies [INFOGRAPHIC]
The following infographic from George Washington University’s Master’s in Strategic Public Relations Program illustrates five public relations case studies in which organizations successfully addressed a delicate communications problem.
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