Social Media Marketing
Marketers Digital Skills Gaps [CHART]
84% of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high or very high.
Read MoreDemographics Of Twitter Users
Roughly one-quarter of online adults (24%) use Twitter, a proportion that is statistically unchanged from a survey conducted in 2015 (23%).
Read MoreMost Important Attributes Of The Customer Experience [CHART]
More than 170 senior marketing leaders were asked to identify the top 5 (of 16 listed) attributes and elements of the customer experience.
Read MoreDemographics Of Instagram Users [TABLE]
Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.
Read MoreDemographics Of Facebook Users [TABLE]
Roughly eight-in-ten online Americans (79%) now use Facebook, a 7-percentage-point increase from a survey conducted at a similar point in 2015.
Read MoreMost Popular Social Networks [CHART]
Facebook continues to be America’s most popular social networking platform by a substantial margin: Nearly eight-in-ten online Americans (79%) now use Facebook.
Read MoreAttitudes Toward Social Commerce [CHART]
![Attitudes Toward Social Commerce [CHART]](https://e-strategy.com/wp-content/uploads/2016/11/Attitudes-Toward-Social-Commerce.png)
About one-third of US online shoppers say that social networking sites influence their purchasing decisions.
Read MoreSocial Media Marketing Platform Trends [CHART]
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
Read MoreFacebook Messenger Users – 2014-2020 [CHART]
eMarketer estimated in June that 105.2 million people in the US would use Facebook Messenger at least monthly this year.
Read MoreShare Of Social Ad Revenue By Company [CHART]
Facebook stands tall as the largest recipient of social media advertising dollars in the world—by a long shot.
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