Social Media Marketing
Search Channels Used During Purchase Process [CHART]
How online shoppers use dfferent forms of search during the purchase process.
Read MoreAmericans' Daily Social Media Use By Device [CHART]
Some 19% of American adults visit a company’s Facebook page each day from a computer, and a similar proportion (17%) do so every day from their mobile phone.
Read MoreB2B Marketing Analytics Needing More Attention [CHART]
The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.
Read MoreAmerican Cultural Divide: 3 TV Shows' Popularity By Geography [MAPS]
The New York Times has analyzed Facebook data on the demographics of Americans who like 50 different television shows by way of illustrating America’s cultural divide.
Read MoreWho The Public Blames For Spread Of Fake News [CHART]
Fully 45% say government, politicians and elected officials have a great deal of responsibility for the spread of fake news.
Read More23% Of Americans Have Shared Fake News [CHART]
Some Americans say they have contributed directly to the distribution of fake news by sharing it themselves.
Read More71% Of Americans Report Seeing Fake News [CHART]
Nearly one-in-three U.S. adults (32%) say they often see fake political news online, while 39% sometimes see such stories and 26% hardly ever or never do.
Read More84% Of Americans Confident They Can Recognize Fake News [CHART]
Though they sense these stories are spreading confusion, Americans express a fair amount of confidence in their own ability to detect fake news.
Read More88% Of Americans Say Fake News Causes Confusion [CHART]
64% of U.S. adults say fabricated news stories cause a great deal of confusion about the basic facts of current issues and events.
Read MoreAmerican WhatsApp Users, 2014-2020 [CHART]
About 5.6 million more people have gotten on board with WhatsApp.
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