Social Media Marketing
Effectiveness Of B2B Content By Social Channel [CHART]
86% of B2B marketers invest in social media marketing and a slight majority feel that social media is very important to their organization’s marketing efforts.
Read MoreSocial TV Behavior By Channel [CHART]
A majority of US social media users who comment, post, share or vote in response to content they view on TV do so on Facebook.
Read MoreTop B2B Social Media Advertising Platforms [CHART]
More than two-thirds of business-to-business (B2B) marketers worldwide devote dollars to social media advertising.
Read MoreLinkedIn Optimization [INFOGRAPHIC]
This infographic from Leisure Jobs illustrates seven aspects of LinkedIn optimization.
Read MoreTop B2C Persona Development Techniques [CHART]
Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization.
Read MoreAd Formats Preferred By SMBs [CHART]
More than 40% of SMBs in the US rely on social media ads for brand awareness as well as revenue generation.
Read MoreTwitter Users By Device, 2015-2020 [CHART]
More than 52 million people in the US will use Twitter on a monthly basis.
Read MoreB2B Content Marketing Success Factors [CHART]
89% of respondents reported using content marketing, up slightly from 88% last year and 86% the year before.
Read MoreThe Perfect Mobile Ad [CHART]
More than a third of consumers said they wanted to be able to easily share a mobile ad.
Read MoreBarriers To Live Online Video Viewing [CHART]
Legacy TV doesn’t only need to contend with the rapid ascent of subscription video-on-demand services, it also needs to face a new challenger: live video online.
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