Social Media Marketing
Snapchat Users By Age [CHART]
Snap Inc. reported that its daily active user base grew to 166 million in Q1. That’s an increase of 36% over year-ago levels but only a 5% gain from the previous quarter.
Read MoreAdvertising Digital Skills Gap [CHART]
On a 100-point scale, marketers working at advertisers around the world score their organizations’ digital capabilities at an average score of just 57.
Read MoreSnapchat Users By Age [CHART]
Close to half of Snapchat’s adult audience was aged 35 and older as of December 2016, marking a dramatic change from a year earlier.
Read More2017 Internet Trends [VIDEO & PRESENTATION]
Meeker’s annual Internet Trends Report is always highly-anticipated and this year is no different. The 2017 Internet Trends report was released at the Recode conference this year.
Read MoreSnapchat For Marketing [INFOGRAPHIC]
This infographic from M2 Onhold illustrates how Snapchat can be used for marketing purposes.
Read MoreSocial Media Posting Frequency [INFOGRAPHIC]
This infographic isn’t backed by any research but strikes me as true, based on how people use the differnet channels.
Read MorePreferred Sources For Finding Local Products & Services [TABLE]
Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.
Read MoreEffective Email List Growth Tactics [CHART]
Topping the list of email list growth tactics is social media advertising, cited by almost half of respondents as being among their most effective tactics.
Read MoreFrequency Of Snapchat Use By Age [TABLE]
Some 78% of high school and college student respondents said they use Snapchat on a daily basis.
Read MoreGlobal Hotel Budget Priorities [CHART]
More hotel professionals are increasing their 2017 budgets for digital marketing and social media strategy in a bid to grow consumer awareness and attract more guests,
Read More