Social Media Marketing
Why Facebook Users Like Brands vs. Why Marketers Think They Do [CHART]
The link between social media and loyalty seems to be on the minds of many, but user behavior on social networks is still misunderstood.
Read MoreTop 15 Facebook Ad Targeting Options [CHART]
According to Social Fresh, the most common targeting criterion has been age, used either, always or often by 55% of US respondents to a March 2012 survey.
Read MoreAverage CTR For Facebook Marketplace Ads By Country, Q1 2011-Q1 2012
In 2011, major marketers dramatically increased their spending on Facebook, buying up the site’s so-called “Premium” ad inventory—ads on users’ homepages and in other exclusive spots—in a quest to acquire “likes.” This year, some marketers have reduced spending on these Premium ads so they can reassess the ads’ effectiveness. As a result, Facebook has seen…
Read MoreFacebook & Twitter Users' Opinions About The News They Get There [CHART]
via emarketer.com According to the Pew Research Center’s Project for Excellence in Journalism, 39% of Twitter users said most of the news they got on Twitter in January 2012 was not material they would have read elsewhere. On Facebook, the corresponding percentage was a bit lower at 34%. This means that, by eMarketer’s estimates of…
Read MoreFacebook Timeline's Effect On Content Engagement [CHART]
via emarketer.com Since late 2011, Facebook has been gradually rolling out its Timeline interface, which puts greater focus on media activity compared with the previous iteration of the Facebook newsfeed. The experiment thus far seems to be successful. According to a report from Simply Measured, as of February, worldwide content engagement on Facebook has gone…
Read MoreOnline Seniors [INFOGRAPHIC]
via marketingprofs.com Though seniors (adults age 65 and older) have spent much of their lives without the technology that younger generations have grown up with, fully six in ten (60%) say they use the Internet, participating in a variety of activities such as social networking, playing games, and buying products, according to report by Forrester…
Read MoreTop 6 Traffic Drivers For American & European Bloggers [CHART]
via marketingcharts.com American and European bloggers are relatively in agreement when it comes to the most effective ways to drive traffic to their blogs, both citing frequent updates and promotion on social networks as their top 2, per an Overblog study released in June 2012. Yet, when it comes to what defines the ultimate success…
Read MoreAmerican Moms' Social Network Adoption, 2010-2014 [CHART]
via emarketer.com That moms are big-time social network users is demonstrated in study after study. eMarketer’s latest forecast shows that this year nearly 28 million moms will use social networks, representing a whopping 82% of mom internet users who have children under 18 in the household. Read the rest at eMarketer.
Read MorePreferred Feedback Channel By Generation [CHART]
via emarketer.com When Maritz broke its data down among age groups, it found that the type of contact consumers favored to reach companies was closely linked to users’ age. Younger customers were more likely to embrace public feedback on a social network, while older consumers preferred older methods of direct contact with a company. Unsurprisingly,…
Read MoreFeedback Channels Online Consumers Know Of & Prefer [CHART]
via emarketer.com When it comes to making their voices heard to businesses, customers are showing they’re not shy about taking to the web. An April 2012 survey of US internet users conducted by Maritz Research found that, overall, consumers preferred using email to making a phone call when they sought to provide businesses with direct…
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