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Social Media Marketing

Demographics Of Consumers Who Would Buy A Brand Because Of Friends' Likes [CHART]

Ipsos found that 23% of US internet users under the age of 35 said they would buy a brand because of a friend’s social endorsement, and nearly as many internet users between the ages 35 and 49 would do so.

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Likefluence: Consumers Who Would Buy A Brand Their Friend Follows On Social [CHART]

In March 2012, 22% of internet users worldwide said they would buy a brand their friends followed on a social channel like Twitter or Facebook.

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Social Media Behavior Of Men vs. Women [INFOGRAPHIC]

This infographic by Digital Flash illustrates the different social media behavior of the sexes.

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Pinterest Traffic Passes Google Referrals In June 2012 [CHART]

The new data shows that Pinterest’s referral traffic climbed from .85% in January to 1.19% in June.

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Mobile-Only Online Activities [CHART]

Half of smartphone and tablet users (51.1%) say they now check their email using only their mobile device.

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Marketers' Facebook Advertising Objectives [CHART]

45.9% ranked building awareness and sentiment for their brand as their most important goal.

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Favorite Communication Methods Among American Teen's Friends [CHART]

Nearly half of 13- to 17-year-old respondents said their favorite way to communicate with friends was in person.

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Calculating Social Media ROI [INFOGRAPHIC]

This infographic by Ignite Social Media offers some fairly simple formulas for calculating social media ROI.

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The Connected Consumer [INFOGRAPHIC]

Lemon created this infographic that takes a look at the connected consumer and how they behave online.

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Content For SEO [INFOGRAPHIC]

Brafton created this infographic that illustrates why content is essential for search engine visibility.

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