Social Media Marketing
Difficulty & Effectiveness Of Conversion Tactics [CHART]
This chart by Marketing Sherpa plots the degree of difficulty vs. the effectiveness of various conversion tactics.
Read MoreHashtag Abuse [INFOGRAPHIC]
Digiday created this infographic about hashtag abuse, many examples of which I’ve been guilty.
Read More20% Of Companies Completely Unprepared For Social Media Criticism [CHART]
![H+ The Digital Series Trailer [VIDEO]](https://e-strategy.com/wp-content/uploads/2012/07/06.jpg)
Of companies that have been subject to social media criticism, fully 72% rated their preparedness as average or below, with 20% being completely unprepared.
Read MoreTop 6 Digital Channels For After-Sales Customer Service [CHART]
Digital shoppers worldwide rate internet sites as their digital channel of choice for aftersales care, with 72% saying this channel is important or extremely important, according to a July report by Capgemini.
Read MoreDaily Activities Of Tablet Owners In Japan & New York [CHART]
More than a third of tablet users in New York played games on their tablets (33.7%) every day, compared to less than a tenth in Japan (9.1%).
Read MoreTrusted Media Of North American Internet Users By Gender [CHART]
More than 45% of respondents in North America, including nearly 50% of female respondents, said they trusted television the most for news and information, followed by newspapers and then radio.
Read MoreOnline News Sources By Type [CHART]
36% of US news consumers (who have consumed any news in the past month) said they had used social media and blogs as a news source in the week prior to a Reuters Institute survey conducted in April and released in July 2012.
Read MoreDigital Tactics & Services, 2009 & 2012 [TABLE]
In 2009, 54% said they were using web development. Three years later, in May 2012, 87% said they were using it.
Read MorePercent Of Marketing Spending Allocated To Social & Digital Media [CHART]
Digital is commanding an ever-growing piece of the marketing pie—44% of respondents spent at least half of their total marketing budget on digital and social media in 2012.
Read MoreWhy Americans Follow Brands On Social Media By Gender [CHART]
Keeping up with the latest content was the most popular reason, cited by 43.5% of moms, 44.4% of other women and 30.7% of males.
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