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Social Media Marketing

Customer Satisfaction By Social Media Site [CHART]

Customer satisfaction with social media sites has dipped by 1.4% year-over-year to a score of 69 on a 100-point scale.

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Popular Pinterest Content [CHART]

Food related content was the most popular content that consumers interacted with on Pinterest – 57% of consumers interacted with food related content.

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Pinterest's Effect On Other Social Media Use By Income [CHART]

15% of Pinterest users reported that they do not use any other social media sites. That number climbed to 23% amongst consumers with income less than 30K.

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Pinterest Traffic vs. Twitter Traffic, May 2010 – May 2012 [CHART]

Pinterest has grown from 700K to almost 20M unique visitors in the last year – or about half the number of Twitter’s unique visitors.

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Pinterest For Business [INFOGRAPHIC]

HubSpot put together the 10 Commandments Of Using Pinterest For Business infographic as a guide to using the visual bookmarking site.

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Email Marketing Acquisition Tactics & Effectiveness [CHART]

The majority of marketers (52 percent) stated that their own corporate website was the most widely used to acquire new email subscribers.

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Creating Shareable Content [PRESENTATION]

Sharaholic’s Janet Aronica offers four tips for creating shareable content.  Read the rest at Sharaholic.

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The Engagement Metric [INFOGRAPHIC]

Socialbakers believe the best way to compare social performance is to analyze Engagement Rates, as they argue in this infographic about the engagement metric.

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Social Media TV Chatter, January – June 2012 [CHART]

In June alone, Trendrr tracked more than 81 million social-TV conversations and interactions. That’s an all-time high, a 15% increase from May 2012 and a 681% increase from June 2011.

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Companies That Track Feedback On Social Media [CHART]

Only 49% of companies it surveyed worldwide in January 2012 tracked and followed up on customer feedback on social media, while 28% did neither.

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