Social Media Marketing
Clarifying Social Media & Word Of Mouth Metrics [CHART]
Marketers tend to be comfortable using established metrics for word-of-mouth (W-O-M) and social media measurement, with most currently using click-throughs (93%), daily or monthly active users (83%), and Facebook likes (82%).
Read MoreSmart Phone & Tablet Use While Out Shopping [CHART]
Mobile owners who use their devices on brick-and-mortar shopping trips use them largely for shopping logistics.
Read MoreSatisfaction With Facebook Data & Analytics [CHART]
61.3% of marketers said they were somewhat satisfied with the data and analytic tracking they received from Facebook.
Read MoreWorld Wide Increases In Social Media Budgets [CHART]
72.9% of companies said they expected their overall social media budget to increase over the next year.
Read MoreDigital & Social Media Marketing Budgets [CHART]
49.5% of US marketers said their company spent between 1% and 10% of their marketing budget on social media.
Read MoreSocial Signals For Search Visibility [INFOGRAPHIC]
Tasty Placement put together this infographic to demonstrate the effect social media signals have on search engine visibility.
Read MoreAdopting Google+ [INFOGRAPHIC]
Infographic Labs created this infographic to illustrate the benefits of using Google+.
Read MoreSocial Media Personal Brand Search Visibility By Social Network [CHART]
Facebook experienced the largest percentage growth of writers names appearing on page 1, increasing by 10 to 62 percent.
Read MoreGermans' Brand-Related Social Media Expectations [CHART]
Nearly German all brand fans (85.6%) expected to be kept up to date with current information and news about their chosen brands.
Read MoreGermans' Brand-Related Social Media Activities [CHART]
66.8% of Germans who followed brands on social media read the posts and messages of brands or products that they followed.
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