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Social Media Marketing

Most Popular Types Of Companies Followed On Social Networks [CHART]

Entertainment-related companies are the most popular to follow on social networks.

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Response To Brand Offers Through Social Media [CHART]

Three-quarters of consumers said they were very (33%) or somewhat (42%) likely to respond to a brand offer reposted by a friend.

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Popular B2B Marketing Tactics [CHART]

94% of B2B marketers say their website is their top marketing tactic.

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Personal Branding & Google Search Results [INFOGRAPHIC]

Each day, one billion names are Googled.

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Top Benefits Of Facebook Marketing According To US Wineries [CHART]

89.6% of US wineries said that a benefit of using Facebook was that it created awareness for the company.

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Effect On Facebook Fan Engagement Due To Conversion To Timeline [CHART]

41% of pages that had converted to Timeline saw increased engagement with their pages, while 38% of non-converted pages also saw increased engagement.

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Top 15 Alcohol Brands Facebook Page Engagement Metrics [TABLE]

The average amount of user interaction with alcohol brand content on Facebook increased in July 2012, as compared to January 2012.

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How Social Media Encourages Brand Trust [CHART]

84% of US consumers felt that brands needed to prove themselves trustworthy before they would interact with them or other information sources.

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Pre-Tweeting The 2012 Olympics [INFOGRAPHIC]

In this infographic, Topsy compiled various metrics calculated from Twitter conversations about the 2012 Olympics before the games had begun, including mention volume, sentiment and trending measurements.

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Social Login Preferences, Q2 2012 [CHART]

Facebook now accounts for 48 percent of all social logins as of Q2 2012.

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