Social Media Marketing
Americans' Attitudes Toward Social Networks [TABLE]
62% of American adults say they are afraid of missing something (e.g., news, an important event or status update) if they do not keep an eye on their social networks.
Read MoreGoogle+ Eyetracking Attention Order [HEATMAP]
EyeTrackShop found out where people focused their attention by applying its technology to Google+ profile pages.
Read MoreGoogle+ Eyetracking [HEATMAP]
Heatmaps of where visitors to Google+ profile pages focused their attention.
Read MoreBranded Community Activities [CHART]
Customers are drawn to branded customer communities by their content and that content’s relevance to them.
Read MoreAttitudes Toward Online Video Ads [CHART]
Among active social network users who watch videos online, 30% are willing to allow streaming video sources to mine their social networking information to provide relevant ads.
Read MoreConsumer Concerns Over Geo-Targeting [CHART]
Consumers are more cautious toward mobile: 76% say they have mixed feelings or find it somewhat undesirable to be geo-targeted via their mobile device.
Read MoreSharing Social Shopping Preferences [CHART]
Some 55% of surveyed consumers say they are mostly willing to share information with retailers in order to get a better shopping experience, and 57% say they are somewhat willing to do so.
Read MoreSharing Shopping Preferences [CHART]
Despite privacy concerns, consumers are more comfortable sharing their personal information with retailers than they are with social networks
Read MorePinterest vs. Facebook Marketing [INFOGRAPHIC]
Boticca.com created this infographic to illustrate the differences between using Pinterest vs. Facebook for marketing.
Read MoreTop Reasons Social Network Users "Like" A Company, Brand Or Product [CHART]
Performics found only 45% of US social network users said that insider knowledge or special deals was a reason to “like” a company, brand or product.
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