Social Media Marketing
Select Marketing Channels' Influence On Back-To-School Purchase Decisions [CHART]
More than half of parents planned to consult web-based coupons or promotions before purchasing. And nearly 43% said that internet ads would influence their purchase decisions for back-to-school shopping.
Read MoreAmerican Parents' Use Of Social Media For Back-To-School Shopping, 2010-2012 [CHART]
Of US parents who planned to use social networks for back-to-school shopping, 70% will do so to find out about promotions, 49% to browse products and 39% to read reviews or recommendations.
Read MoreWorldwide Social Network Users, 2010-2014 [CHART]
eMarketer estimates the number of social network users around the world will rise this year to 1.4 billion from 1.18 billion in 2011.
Read More2012 Presidential Politics & Social Media [INFOGRAPHIC]
This infographic by AdAge takes a look at the online activity for 2012 presidential election campaign.
Read MorePrimary Social Networks For Sharing [CHART]
When asked about the primary social network used to share content, 53% of social network users worldwide said Facebook.
Read MoreAmerican Lurkers & Sharers On Social Media [CHART]
Nearly seven in 10 US users of LinkedIn said they used the site for observing without actively posting content, while just 10% used it to share photos or status updates.
Read MoreLinks From Pinterest By Site Type [CHART]
What types of sites get the most links from Pinterest?
Read MoreAverage Transaction Value By Traffic Source, Q3 2011-Q2 2012 [CHART]
The average order value of website traffic from search in Q2 2012 was $90.40, almost 10% higher than traffic from email $82.72.
Read MoreBusiness Risks Of Social Media [CHART]
When asked to estimate the level of risk that social networks present for businesses, 35% of the respondents – for whom social media risk management is their primary or a significant part of their responsibility – identified reputation or damage to the brand as a critical risk.
Read MoreAmerican Mommies & The Social Media They Trust For Parenting By Generation [CHART]
Mothers who looked to the web for parenting advice considered blogs to be the most trustworthy social media platform.
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